1.
Hamida Abd El Samie Mohamed
– Lecturer In The Faculty Of Tourism And Hotels, Menofia University, Egypt.
2.
Marwa Fawzy Abd El Warth
– Lecturer In The Faculty Of Tourism And Hotels, Menofia University, Egypt.
Abstract
The vast majority of tourism enterprises around the world can be described as small and medium tourism enterprises (SMTEs).
The recent study emphasizes the important role of SMTEs for destinations. SMTEs try to improve their performance in an extremely competitive
rapidly changing business environment. The paper also assesses the performance of SMTEs in the sector of travel agencies. Based on a
quantitative survey, the research outlines the main areas of strengths and weaknesses concerning the business of SMTEs in Egypt. It also
investigates the opportunities and strategies. Finally, the research concludes that Egyptian SMTEs can compete successfully if they can adopt
new technologies and become niche players. The study also recommends that strategic partnership can foster future growth for SMTEs.
Keywords Small and Medium– Sized Tourism Enterprises, Egypt, Competitiveness, Travel Agencies, Partnership
