International Journal of Hospitality and Tourism Systems

1. Liudmyla Brovchak – Vinnytsia Mykhailo Kotsiubynskyi State Pedagogical University, Ukraine.

2. Lesia Starovoit – Vinnytsia Mykhailo Kotsiubynskyi State Pedagogical University, Ukraine.

3. Oksana Shykyrinska – Vinnytsia Mykhailo Kotsiubynskyi State Pedagogical University, Ukraine.

4. Larysa Likhitska – Vinnytsia Mykhailo Kotsiubynskyi State Pedagogical University, Ukraine.

Received
21-May-2020
Accepted
-
Published
21-May-2020
Abstract
The article deals with the issue of the impact of symbolism on tourism development. It is emphasized that the symbolic character of the artistic reflection is system-forming principle that determines the self-worth, self-sufficiency of an artistic work, which does not require any meaningful interpretation of any direct comparison with concrete life realities. The emphasis is placed on the fact that through symbols a tourist can enlarge his worldview through the prism of supersensory world. The symbol helps to find correspondence between phenomena, between real and mysterious worlds. Its meaning can be multifaceted and inexhaustible and infinite and it helps the artist to establish “correspondence” between phenomena, between real and unidentified worlds. Due to the fact that the symbol is the most perfect embodiment of the idea of the artist and carries in itself timeless, eternal meanings, the authors noted that the basis of tourism development is to address to the image-symbol through the multi-valued expression of the hidden content of the work. Therefore, each phenomenon of culture is a bearer of a special meaning that is stored and transmitted in the form of signs and symbols, thus, an understanding of the cultural heritage of mankind in the form of artistic works involves the ability to decipher and interpret the socially significant artistic information expressed by corresponding signs, which content is encoded using symbolic systems.
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