1. – Associate Professor, Department of Tourism, Institute of Integrated & Honors Studies, Kurukshetra University (A++ Grade, NAAC Accredited), Kurukshetra, Haryana, India.
| Received
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Accepted
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Published
31-Jul-2026 |
Abstract
The recent decades have witnessed significant changes in the tourism industry, driven by substantial shifts in social, cultural,
environmental, technological, and commercial domains. These changes have had a direct impact on the surge in religious tourism, and India has
suffered the most from these changes. Uttarakhand has a religious destination that attracts religious tourists, evoking nostalgic feelings. These
sites hold significant religious, cultural, and historical importance for the entire world. However, mysticism has not yet learned much about
nostalgia as a driving force behind travel, among other things related to religious tourism in Uttarakhand. Religious tours are very popular
and have gained momentum as more countries turn to such destinations. A reminiscence-based external attractors and intrinsic drivers (push
and pull) framework is used, through which the paper attempts to explore the underlying factors behind religious tourism and whether one can
relate them to the overall gratification of travellers. Five hundred religious tourists were surveyed who visited various religious places within
the Himalayan regions of Uttarakhand. The Structural Equation Modeling (SEM) was used to examine the data, which was carried out with
the help of AMOS software by applying the maximum likelihood estimation method. The research establishes that reminiscence pull motivation
plays a significant role in aggregate gratification, as measured by the total number of religious tourists visiting religious sites in Uttarakhand.
The motivational aspect of reminiscence also significantly contributes to visitor satisfaction. The findings highlight the importance of external
attractors and intrinsic drivers based on their impact on overall gratification among visitors. In the conclusion, the theoretical implications of
this paper have been discussed as well as its valuable suggestions for the growth of tourism.
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