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| Received
04-Jun-2026 |
Accepted
- |
Published
04-Jun-2026 |
Abstract
This study was undertaken to determine some characteristics of
visitors’ willingness to pay (WTP) for park fees. The objective
was to derive quantitative data on their willingness to pay for
park entry and willingness to support for nature conservation.
The study is based on a questionnaire survey carried out among
110 respondents at Penang Botanic Gardens in mid-2009. A
series of multivariate analyses was used to determine the
respondents’ WTP, and the study showed that factors like
income, age of respondents, education and quality of
recreational services of the garden were significant determinants
of WTP. The demand visitation of the garden was significantly
income elastic, negative elastic of demand with its own price.
This estimate provides an important indication to the
conservation value of recreational services at the chosen site.
KEYWORDS: economic valuation, willingness to pay, botanic
gardens, visitors.
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