1. – Assistant Professor (ob And Hr), Indian Institute Of Management Shillong, Meghalaya, India.
| Received
30-Nov-2021 |
Accepted
- |
Published
30-Nov-2021 |
Abstract
In the first three years, 80 percent of new businesses fail.
Ninety percent of venturefunded
start-ups fail to create
substantial profits. The Paper
investigates start-up failure s
through the perspective of the
‘need for start-up’ and the resulting
failure in sales. Wrong market
perception, running out of
money due to high operational
expenditures, inadequate market
research, technical/product difficulties,
bad sales and marketing,
and trouble competing are
some of the major causes of
technological start-up failures.
The research intends to analyze
and find the primary causes for
the failure of tech start-ups; the
elements that entrepreneurs
should consider before forming
a firm; and the relationships between
these elements and startup
longevity.
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