1.
Deepali Soni
– Assistant Professor, I. K. Gujral Punjab Technical University, Kapurthala, Punjab
2.
Pooja Mehta
– Assistant Professor, I. K. Gujral Punjab Technical University, Kapurthala, Punjab
Abstract
Despite the claim that corporate
social responsibility practices have
a significant impact on employees’
attitude and behavior and play an
important role in increasing the level
of employee’ work engagement, the
understanding of this phenomenon
has been neglected especially in
Indian context. The present study
intends to fill this gap by analyzing
the linkage between CSR and work
engagement. A survey research was
conducted. Primary data from 100
managerial employees from top 10
Indian commercial banks was collected.
The data was analyzed using
PLS-SEM method for measuring
the relationship among the constructs.
Results of the study show the
positive effect of corporate social
responsibility on employees’ work
engagement. Findings would be useful
for managers to have a better
insight towards applying corporate
social responsibility to boost the
level of work engagement among
employees.
