1.
Rakesh Kumar
– Indian Institute Of Management Ranchi, Prabandhan Nagar, Ranchi, India
2.
Ambuj Anand And Manish Kumar
– Indian Institute Of Management Ranchi, Prabandhan Nagar, Ranchi, India
Abstract
Many innovation initiatives fail in the dynamic Information Technology (IT) sector, often due to misaligned Human Resource Management (HRM) practices. This paper addresses the need
for a more nuanced understanding of how strategic HRM techniques can effectively support different types of innovation within IT firms. Adopting Ansoff’s growth matrix as an innovation
classification framework, this study utilizes a qualitative case study methodology, drawing conceptual insights from Tata Consultancy Services (TCS), to explore this relationship.
The primary contribution is the proposed “Innovation-HRM Matrix,” which outlines distinct sets of HRM techniques tailored for three innovation types-market penetration, market
development, and product development innovations.
