Indian agriculture has successfully moved towards commercialization. Directly or indirectly agriculture in India has continued to be the source of livelihood to majority of the population. Indian agriculture has seen a lot of changes in structure from time to time when needed. India has successfully achieved the targets in agricultural production. Government of India has put agricultural development as its prime responsibility as the producer/farmer must get a maximum share in the consumer Rupee. The present paper highlights some of the organizations and institutions that provide direct and indirect agricultural marketing and allied services for the ease and accessibility to the producer/farmer on one side and the consumer on the other. The paper also highlights some alternative services available in agricultural marketing in India that could provide additional value in the agricultural development. In the end the paper provide some suggestions that could help to make agricultural marketing services better, more valuable and economical for the producer/ farmer, the consumer and the country as whole.