Passion and commitment are the foundation stones of a customer focused business Customer focuses on the upcoming era of business that is considered to be one of the keys for rapid growth of business. Focusing on the customer can be only mean to Oriento all business processes to customer needs. The driving force of the company starts meeting those desires to the fullest possible extent in the most effective possible way. The definition sounds vague. What do fullest possible and most effective possible mean? This paper throws flood light on all activities, from the planning of a new product to its production, marketing, and after-sales care, should be built around the customer. Every department and every employee should share the same customer focused vision. This can be aided by practicing good customer relationship management and maintaining a customer relations program. Keywords: - Customer focus, passion, commitment