A new wave of consumerism driven by rapid sea Changes in domestic demographics, increasing urbanization, improvement in standard of living, life styles, and advances in information technology creates a behemoth consumer market, which offers a plethora of opportunities for the growth and development of sun rise retail sector in India. The fast changing trends of consumerism based on the growing wealthy middle class consumers have conspicuous impact on modern retailing, particularly in food & grocery, apparel and entertainment sector. Hence, the emergence of supermarkets, hypermarkets and shopping malls become the destination centers to cater to the ever-changing needs of consumers. Thus, the study of changing trends of consumerism assumed significance in the wake of understanding and development of modern retail formats across the nation. However, little is understood about its actual influence and contribution to the organised retailing. The present study puts focus on the phenomenal changes and developments happening in retailing in view of the burgeoning consumerism. Key words: Consumerism, Organized retailing, Urbanization