1.
Shukrant Jagotra
– Research Scholar, School Of Management Studies, Punjabi University, Patiala, Punjab, India.
2.
Deepika Kamboj
– Research Scholar, School Of Management Studies, Punjabi University, Patiala, Punjab, India.
Abstract
The study discusses the role of Governments and Buyers to enable
sustainable road transportation by facilitating mass adoption of
electric vehicles (EVs). EV sales have witnessed strong growth in
the last few years to reach 753,000 units in new registrations in
2016 (compared to just 48,000 in 2011). Although EVs possess
several social, operational and environment benefits, the study
reviews existing literature to highlight certain attitudinal and sociotechnical
barriers including low range and less matured charging
infrastructure along with others. To expedite EVs penetration, the
study explores certain practical considerations for Governments as
well as current and prospective Buyers. The considerations listed
in the study holds implications for Buyers and Governments to
limit certain attitudinal, economic and technical barriers thereby
accelerating EVs adoption.
Keywords Sustainable Transportation, Electric Vehicles, Strategy, Drivers, Barriers, Considerations
