1. – Dr. Manju is working with Galgotias Business School
2. – Dr. Tuhin is employed with FIIB, Delhi, India
| Received
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Accepted
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Published
24-Nov-2013 |
Abstract
This paper aims to study the behavioural aspects of financial decision making variables like faith, knowledge,
availability of information, uncertainty, predictability of future outcome, complexity of product, and transparency that define risk perception of
individual investor in equity mutual fund. The objective is to identify the difference, if any, between factors defining risk of investment in equity
mutual fund for a financial expert against a lay investor.
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