1. – Assistant Professor, Government College Of Commerce And Business Chandigarh, Punjab, India.
| Received
26-Aug-2015 |
Accepted
- |
Published
26-Aug-2015 |
Abstract
The use of a Customer Relationship Management application is to create a business strategy is an excellent way to increase customer loyalty and customer retention. By personalizing a customers stay, a hotel can ensure that customers will come back again and again simply by remembering their favorite beverage, pillow or other preferred amenity.
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