2021 |
Volume 16 |
Issue Issue 2
Online Word of Mouth in Hospitality and Tourism - A Review of Research from 2008 to 2020
1.
Manju Meenakshy
– Research Scholar, Symbiosis International (deemed University), Pune, Maharashtra
2.
Shyamsunder Chitta
– Research Scholar, Symbiosis International (deemed University), Pune, Maharashtra
3.
Mallika Srivastava
– Research Scholar, Symbiosis International (deemed University), Pune, Maharashtra
Received
17-Jun-2021
|
Accepted
-
|
Published
17-Jun-2021
|
Abstract
This study is a review of literature examining the factors that cause tourists to generate electronic word of mouth in Hospitality and Tourism. The findings indicate a comprehensive list of predictors responsible for tourists’ online articulations. The listed predictors have first order, or a second order influence on eWOM motivation in hospitality and tourism. The factors can be grouped as demographic, psychographic and behavioral. A few papers contradicting the effect of the identified factors are also detailed. The study has also highlighted theory-based explanations given by authors for the eWOM phenomenon. The study further suggests future research directions exploring the effect of variables and theoretical models studied in general contexts but minimally researched in tourism eWOM context. This paper will serve as a starting point for researchers exploring the eWOM generation phenomenon in Hospitality and tourism sectors.
Keywords Tourists eWOM Motivation, Tourists Online Articulation, Online WOM Motivation, Travel Related Consumer Generated Media, Electronic Word of Mouth, Consumer-Generated Content, Hospitality, Tourism
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