Journal of Hospitality Application and Research

1. Cheng-shiung Wu – Asst. Prof., Dept. Of Hotel And Restaurant Management, Chia-nan Univ. Of Pharmacy & Science, Taiwan

Received
02-Jul-2013
Accepted
-
Published
02-Jul-2013
Abstract
In Taiwan, tourism industries are the most important annual plans of country development. Confronted with the high competitive environment, organization should reinforce manager’s leadership for facing the challenge of multi-factors and rapid change. In order to keep sustainable development and growth, managerial implementation is the critical in tourism industry. The purpose of the current study is to demonstrate the relationship among transformation leadership style, marketing resources and capabilities, competitive strategy, and performance in international tourist hotels. The result of the current study can suggest strategic directions for international hotels in terms of applying transformation leadership style, and promoting marketing resources and capabilities. Implications of these findings for international tourist hotels implementations as well as future research directions are subsequently discussed.
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