Journal of Organisation and Human Behaviour

1. Resham Chopra – Associate Professor, Institute Of Professional Education And Research, (iper), Bhopal

2. Hersh Sharma – Associate Professor, Institute Of Professional Education And Research, (iper), Bhopal

Received
24-Dec-2012
Accepted
-
Published
24-Dec-2012
Abstract
Corporate Entrepreneurs differ in certain aspects from Cooperative ones in certain aspects. There is no apparent distinction or departure in the approach of the entrepreneur in managing ventures. In the light of conceptual framework, Corporate entrepreneurship is seen in the cases identified which has resulted in terms of organizational renewal by generating innovative strategic stress and calculated risk to creating new businesses by either market development as in case of LN Mittal or by going via strategic expansion path. The paper discusses the two approaches to entrepreneurship and their nature and instincts.
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