This research is based upon the animated commercials which are done Fast Moving Consumer Goods’ (FMCG) sector targeted towards children and young adults at large. The goal of this study is to assess the current scenario of animated advertisements on TV and evaluate its impact on the young consumers. It main focus is to analyze how animation art displays the function and effectiveness in the advertisement communication. This has been done through primary data by collecting a sample of 50 people from Delhi and NCR. Also, secondary data is taken by examining the research papers, articles, websites, periodicals based upon animated television commercials. The research aims at assessing the animated advertisement in molding purchasing decision of consumers and its future growth with the hope to be useful as a reference for specific application in the animated industry.