Since the explosion of the internet as a business medium happened, one of its primary uses has been for marketing. The internet has become a critical distribution channel for a majority of successful enterprises both in UAE and across the world. The mass media, consumer marketers and advertising agencies seem to be in the midst of Internet discovery and exploitation. Before a company can envision what might sell online in the coming years, it must understand the attitudes and behavior of its potential customers – the youth of today. Youth is a life-cycle stage where experimentation with one’s identity becomes a central concern, hence the importance of shopping for this age group. This study examines attitudes of youth based in Sharjah, UAE toward various aspects of Internet Shopping and provides a better understanding of the potential of electronic commerce for both researchers and practitioners. Keywords: Consumer, Motivation, E-Commerce, E-Retail