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| Received
04-Jun-2026 |
Accepted
- |
Published
04-Jun-2026 |
Abstract
The company has entered into the latest technology
on online marketing which is growing in ubiquity.
Customers go for online for various activities such
as net banking, trading auction, find job, chatting,
bill payment, ticket booking etc. The percentage
growth of customers in using online marketing is
enhanced year by year. The leading industrial city
Coimbatore has more export opportunities. The
customers of the city are selected for the study as
internet usages high. The data collected from 100
respondents were processed by using simple
percentage and chi-square analysis to find out
relationship between the personal factors and impact
or perception of online marketing. The study revealed
the problems and offered suggestions to improve the
benefits derived by the customers of the online
marketing in Coimbatore city.
Keywords : Online Marketing, Opinion Survey
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