1.
| Received
04-Jun-2026 |
Accepted
- |
Published
04-Jun-2026 |
Abstract
Modern living is incomplete without the
retails stores. These are the major outcome of
developments in 21st century. Organized retail stores
are increasing day by day and approaching to many
cities in India. Today they are not only limited metro
but expanding their wings to non metro cities.
For retail stores measuring service quality
and delivering maximum customer satisfaction is
essential to success and survival. The study highlights
key service quality parameters and customer
satisfaction measure of the organized retail stores in
Bhopal city at different locations. It will also point
out major quality gaps and strategies to correct them.
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