1.
| Received
04-Jun-2026 |
Accepted
- |
Published
04-Jun-2026 |
Abstract
The increased use of mobile and Internet means
an increase in opportunities to market the product
among larger strata of customers. According to
Internetworldstats.com, around 28% of the world
uses Internet, i.e. more than 1.96 billion people
over the world across different age groups use
Internet. According to International Telecommunication Union, more than half the
people on the earth have a mobile phone. The
study in this paper depicts the instances in which
technology has been successfully used to market
a product in the past and the future prospects of
using the technology for effective marketing of the
product.
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