1. – Xavier Inst. Of Business Administration, St. Xaviers College (autonomous), Palayamkottai, Tamil Nadu
| Received
31-Aug-2022 |
Accepted
- |
Published
31-Aug-2022 |
Abstract
E-Commerce has become an inevitable player in the current marketing situation and has seen a massive rise in the number of consumers. The rise in the number of E-tailers has given consumers more choice and there arises a pattern where consumers tend to shift easily owing to many factors. This study aims to analyse various factors influencing the E-Loyalty of the consumers and their impact. A descriptive research design was used to study a sample population of 80 consumers who use E-Commerce. The data was collected using a structured questionnaire and analysed using appropriate statistical tools for this detailed study. The study results indicate that socio demographic factor don’t play an influential role in E-Loyalty among the working professionals of Tirunelveli city.
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