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International Journal of Applied Marketing and Management

Journal Brief

The Journal of Applied Marketing and Management is a peer reviewed journal that publishes empirical and conceptual articles of interest to research scholars, management researchers and practicing executives. The journal seeks to provide a forum that advances application of marketing concepts and theories to business issues.

The journal invites submission of manuscripts from all aspects of marketing areas such as marketing strategy, consumer behavior, product development, distribution, services, marketing communications, industrial marketing, international marketing and pricing. The journal welcomes high quality original research papers, state-of-the-art reviews, and high quality technical notes for publications. Interdisciplinary articles are also encouraged. These may include topics that relate to the integration of marketing functions with other functional areas to solve business problems


Ethical Guidelines for Journal Publication


The publication of an article in a peer-reviewed journal is an essential building block in the development of a coherent and respected network of knowledge. It is a direct reflection of the quality of the work of the authors and the institutions that support them. Peer-reviewed articles support and embody the scientific method. It is therefore important to agree upon standards of expected ethical behaviour for all parties involved in the act of publishing: the author, the journal editor, the peer reviewer, the publisher and the society of society-owned or sponsored journals.

An important role of the publisher is to support the extensive efforts of journal editors, and the often unsung volunteer work undertaken by peer reviewers in maintaining the integrity of the scholarly record. It is a tribute to scholarly practice that the system works well and problems are comparatively rare. The publisher has a supporting, investing and nurturing role in the scholarly communication process and is also ultimately responsible for ensuring that best practices are followed.

We are committed to ensuring that advertising, reprint or other commercial revenue has no impact or influence on editorial decisions.


Click here for detailed information on publication ethics with special reference to following:-

Duties of authors

Duties of editors

Duties of reviewers

Copyright

Our objective

What rights do I retain as a journal author?

Commercial purposes and systematic distribution

How to obtain a Journal Publishing Agreement?

Why does Journal request transfer of copyright?

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