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XIBA Business Review

Volume 8 Issue 2

Published: 2025
Locked Subscribed Available for All

Articles

The Impact of Artificial Intelligence Chatbots on Workforce Dynamics and Managerial Decision-Making

M. Evelyn Anto   1-6

Leveraging Content Marketing for Strategic Consumer Engagement: An Analytical Approach

Utpal Chakraborty   7-13

Analysis of Influence of Social Media Advertising on Fast Moving Consumer Goods Purchase Decision

Abisha Lalini V., C. L. Jeba Melvin   14-18

An Analysis of Women-Led Green Entrepreneurship in Beauty Salons: Challenges and Opportunities for Sustainable Growth

Abisha A., C. L. Jeba Melvin   19-24

A Comparative Study of GST and GST 2.O: Impact on Economic Growth

G. Bala Chandar, P. Mariselvam   25-29

From Digital to Box Office: A Business Review of Dude Tamil Movie Marketing Strategy

Vijayalakshmi, E. Sahaya Chithra, R. Nemorias Fernando   30-35

Explainable AI in Recommendation Systems: Enhancing Transparency and Consumer Trust in Business Analytics

E. Sahaya Chithra, S. Vijayalakshmi, E. Amala Regin   36-46

Strategic Risk Management in Fast-Moving Consumer Goods (FMCG) Firms

J. Jeya Ani   47-52

Circular Economy as a Strategic Paradigm: Integrating Policy, Technology, and Social Systems

Fr. V. Lawrence Benadict, V. Suganya   53-58

A Study on Influencers Marketing Strategies in Social Media

M. Rajee, P. Saranya   59-62

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