An Assessment of Customer Satisfaction and Electronic Fund Transfer Services in Selected Banks
Published: 2016
Author(s) Name: D. D. Bedia, Sonesh Malik |
Author(s) Affiliation: Pt. Jawaharlal Nehru Inst of Buss Mgt, Vikram University, Ujjain, Madhya Pradesh, India
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Abstract
Electronic Funds Transfer (EFT) as a modern, global consumer payment method continues to expand rapidly by comparison with credit cards and traditional paper-based forms of payment. In the EFT payments system, consumers are exposed to risks quite different from those in traditional payments instruments. Being a globalized market, the customers seek and demand world class product. In todays global market, the competitive advantage lies in delivering high quality service to the customers. This paper assesses the impact of EFT services on Customer Satisfaction in net banking environment. It is an effort to examine the relationship between the demographic variables and customers satisfaction in internet banking. Present research shows that, demographics of the customers are one of the most important factors which influence the use of internet banking services on EFT services.
Keywords: EFT, Customer, Satisfaction, Net Banking and Demographic Variables
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