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International Journal of Applied Marketing and Management

Volume 1 Issue 2

Published: 2016

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Articles

An Emprical Study on Customer Perception towards CRM Practices Influence of Demographic Factors: A Study with Reference from Virudhunagar District, TA

Sheik Abdullah, Rathinam Manohar, Mohammed Abubakkar Siddique 01-10

An Empirical Study of Brand Image, Usage and Familiarity among Indian Users: A Factor Analytic Approach

Saurabh Grover 11-25

Discretionary Savings and Investment Behaviour of Middle Class Households in India: Empirical Evidence

S. C. Das, Vivek Kumar 26-34

A Critical Review of the Various Models of Service Quality and their Application in the Hotel Industry

Insha Amin, Dil Pazir 35-41

Factors Determining the Acceptance of E-Wallet

Jay Trivedi 42-53

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