Consumer Protection in Tourism with Promotional Activities in New Delhi

Abstract

The current study measure the consumer problem in the tourism industry and possible effective measures that can be taken for protection of consumers’ interests. This paper defines an analytical picture of the issue of consumer protection in the travel and tourism industry in New Delhi. An extensive literature review and interviews was carried out prior to the formulation of questionnaire. Primary data was collected by questionnaire and Secondary data from different sources would be collected and used for certain aspects of research like operation of market strategies, their comparative advantages and their future prospects. This research also identified that there was a statistically difference between in many items in the survey between what a travel and tour operator offer and what consumer believed in selecting a tourism destination. If India overcomes the challenges by enriching its present strategies, it will emerge as a best tourist spot and will yield maximum foreign exchange to our country. Keywords: Consumer protection, New Delhi, Travel, Tourism trade

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