Sunday, 31 May, 2020




The Role Of Technology In Consumer Engagement Management

PRIMA: Practices and Research in Marketing

Volume 1 Issue 2

Published: 2011
Author(s) Name: Malhar H. Shah
Locked Subscribed Available for All


The increased use of mobile and Internet means an increase in opportunities to market the product among larger strata of customers. According to, around 28% of the world uses Internet, i.e. more than 1.96 billion people over the world across different age groups use Internet. According to International Telecommunication Union, more than half the people on the earth have a mobile phone. The study in this paper depicts the instances in which technology has been successfully used to market a product in the past and the future prospects of using the technology for effective marketing of the product.

View PDF

Refund policy | Privacy policy | Copyright Information | Contact Us | Feedback ©, All rights reserved