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PRIMA: Practices and Research in Marketing

Volume 1 Issue 2

Published: 2011
Locked Subscribed Available for All

Articles

Integrated Outdoor Advertising Solution

Mr. Kiran Sundaram, Mr. Sudeep Chatterjee   20-26

Indian Consumers and Experiential Marketing - The Retail Way

Sukirti Pandey, Priyanka Darji   27-32

Relevance Of Inter-sectoral Breakthrough Marketing Strategies In The Indian Paint Industry

Prof. V.B. Khanapuri, Nikhil Sen Nair, Richa Kulkarni, Rucha Sankhe   33-40

Achieving sense of freedom by brands

Ankita Derasaria, Gaurav Kumar   46-50

Measurement of ROI in Experiential Consumer Engagement

Debayan Roy, Sandeep Duvvuru   57-60

Book Review

Prof. Pratima Sheorey   61

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