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PRIMA: Practices and Research in Marketing

Editor in Chief


Shantanu Prasad

Assistant Professor of Marketing and Head of MBA (Executive) program

Symbiosis Centre for Management and Human Resource Development (SCMHRD)

Symbiosis International (Deemed University), Pune, Maharashtra; India.

Email-id: shantanu_prasad@scmhrd.edu

Phone: 020-22934348


Editorial Assistant


Gauri Joshi

Academic Associate in Marketing

Symbiosis Centre for Management and Human Resource Development (SCMHRD)

Symbiosis International (Deemed University), Pune, Maharashtra; India.


Aditi Naidu

Assistant Professor of Marketing

Symbiosis Centre for Management and Human Resource Development (SCMHRD)

Symbiosis International (Deemed University), Pune, Maharashtra; India.


Editorial Review Board


Pratima Sheorey

Professor of Marketing and Director

Symbiosis Centre for Management and Human Resource Development (SCMHRD)

Symbiosis International (Deemed University), Pune, Maharashtra; India.


Gurudas Nulkar

Adjunct faculty in Marketing and Head of Corporate Relations

Symbiosis Centre for Management and Human Resource Development (SCMHRD)

Symbiosis International (Deemed University), Pune, Maharashtra; India.


Aradhna Gandhi

Professor of Marketing and Head of MDP

Symbiosis Centre for Management and Human Resource Development (SCMHRD)

Symbiosis International (Deemed University), Pune, Maharashtra; India.
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