PRIMA: Practices and Research in Marketing

Editorial Objectives

The aim of PRiMa is the dissemination of insightful and original marketing knowledge. We welcome novel and ground-breaking contributions from a wide range of research traditions within the broad domain of marketing. PRiMa is not pre-disposed towards either empirical work or pure theory, nor towards one particular method or approach, we feel that any approach that helps to break new ground is welcome. We are Indian however we actively encourage global contributions, from scholars across the broad domain of marketing.

Journal is indexed within Ebsco Database

Editorial Criteria

PRiMa will be an outlet for research that is:

1. Based on rigorous, high quality scholarly work of global standards
2. From a diverse range of methodological, philosophical and theoretical approaches
3. Taken from theoretical conceptualization and appropriate research methodology
4. Well written, clear, relevant and most importantly of interest to marketing practitioners as well as academicians

PRiMa will be particularly receptive to the development and testing of new theories and concepts to be brought into practise. We therefore will not generally be open to pure opinion although viewpoint and commentary articles are welcome where they can meet appropriate standards of rigour. Authors who wish to submit such articles are encouraged to contact the editors prior to commencing work. PRiMa is also receptive in principle to the submission of replication studies, where they are able to demonstrate a clear and substantive contribution to existing marketing knowledge and practise.

Unique Attributes

PRiMa aims to be a forum for the dissemination of high-quality scholarly research and thinking in marketing. Each paper submitted PRiMa will be subjected to a strict peer review process by practitioners and academicians.

Key Journal Audiences

1. Marketing scholars
2. Senior and middle marketing management
3. Senior executives in distribution, market research and advertising

Coverage

PRiMa is receptive to all areas of research which are relevant to research and new insight development in the field of Marketing, some examples are:

1. Rural Marketing
2. Importance of marketing to the bottom-of-the-pyramid
3. Luxury marketing
4. Sustainability and ethical issues in marketing
5. Consumer behavior
6. Advertising and branding issues
7. Methodology of marketing research
8. International and export marketing
9. Services marketing
10. New product development and innovation
11. Retailing and distribution
12. Macromarketing/micromarketing and societal issues
13. Pricing and economic decision making in marketing
14. Marketing models

PRiMa also welcomes articles which cross boundaries between these and other areas of marketing, and in particular multidisciplinary research which brings together various fields of study.