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XIBA Business Review

Volume 3 Issue 1 & 2

Published: 2017

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Articles

Empirical Evidence from Unit Root Test for Weak Form Market Efficiency: Special Reference to Broad Based Indian Stock Market Indices

N. Venkatesh Kumar, M. Ganesh Babu 1-8

Employee Engagement in Retail Industry: A Conceptual Framework

C. Maria Rex Sugirtha, I. Casely Sneha 9-12

Impact of Sports Celebrities Endorsements on Consumer Behaviour of Low and High Involvement Consumer Products

S. Shahul Hameed, S. Madhavan 13-20

The Attitude of Working Women Towards Online Purchase in Tirunelveli Corporation

Lourdes Poobala Rayen, J. Briskillal 21-27

Impact of BRICS Agreement Over Economy of Brazil, Russia, India, China and South Africa

Nadiminti Rajesh Kumar, Lakshmi Ananth, Bharath Senapathy 28-31

The ConBack Gimmick: A Strategy for Speculation

Bhabani Sankar Rout, K. Chandrasekhara Rao 32-41

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