(The) International Journal of Marketing & Business Communication" (IJMBC) tends to develop, promote, coordinate and disseminate the original developments and practices within the field area of marketing, business communication & related subject areas. Journal aims to help professionals working in the field, academicians and policy-makers to contribute, to disseminate research, and to learn from each other's work. Journal covers all niche segments relating to the Marketing.
Key Areas / Scope of Journal
Although the possible set of topics for the journal is large and we encourage submission on any area within the scope of Marketing and Business Communication, the following sub-areas are particularly suitable (but not exhaustive):
Ethical Guidelines for Journal Publication
- Marketing & Planning
- Marketing needs & finance
- Accounting & marketing
- Entrepreneurship marketing
- Organisation behaviour and marketing
- Policy, Pricing and marketing
- Corporate communications
- Communication strategies
- Marketing philosophy in corporate management
- Benchmarking marketing
- Marketing Strategy
- Workforce communications
- Corporate social responsibility
- Marketing information systems
- International strategies
- Strategic and marketing plans
- Planning & communication process
- Development of business communication process
- Relationship Marketing
- Marketing and Corporate innovation restructuring
- Government policy and marketing
- Venture capital and marketing
- EIS and marketing
- Business ethics and marketing
- Consumer behaviour and marketing
- Public relations & affairs
- Investor relations
- Environmental and community relations
- Internet communication
- Business communications through marketing mix elements
- Customer relations
- Corporate brand management
The publication of an article in a peer-reviewed journal is an essential building block in the development of a coherent and respected network of knowledge. It is a direct reflection of the quality of the work of the authors and the institutions that support them. Peer-reviewed articles support and embody the scientific method. It is therefore important to agree upon standards of expected ethical behaviour for all parties involved in the act of publishing: the author, the journal editor, the peer reviewer, the publisher and the society of society-owned or sponsored journals.
An important role of the publisher is to support the extensive efforts of journal editors, and the often unsung volunteer work undertaken by peer reviewers in maintaining the integrity of the scholarly record. It is a tribute to scholarly practice that the system works well and problems are comparatively rare. The publisher has a supporting, investing and nurturing role in the scholarly communication process and is also ultimately responsible for ensuring that best practices are followed.
We are committed to ensuring that advertising, reprint or other commercial revenue has no impact or influence on editorial decisions.
Click here for detailed information on publication ethics with special reference to following:-
Duties of authors
Duties of editors
Duties of reviewers
What rights do I retain as a journal author?
Commercial purposes and systematic distribution
How to obtain a Journal Publishing Agreement?
Why does Journal request transfer of copyright?