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International Journal of Marketing and Business Communication

Volume 10 Issue 1

Published: 2021

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Articles

The Influence of Buyer-Seller Relationship on Sales Effectiveness: The Case of Ayat Real Estate, Ethiopia

Mesfin Workineh Melese, Mehalek Habtamu Weldeyes 1-12

A Study of Key Factors Driving Consumers Intention to Purchase Organic Food Products: A Conceptual Framework

Cherukuri Jayasankaraprasad 13-34

The Effect of Sales Promotion on Brand Awareness and Brand Loyalty: Assessment of Walia Beer Brand Management Practices

Fikirte Belachew Tufa, Mesfin Workineh Melese 35-47

Understanding the Impact of Social Media on Consumers Attitude and Decision Making Process

Sunita Gupta, Pankaj Gupta, Renu Yadav 48-59

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