Tuesday, 04 Nov, 2025

+91-9899775880

011-47044510

011-49075396

Welcome Guest

Register | Forgot Password?

International Journal of Marketing and Business Communication

Volume 13 Issue 3

Published: 2024

Locked

Subscribed

Available for All

Articles

Perceived Value and Customer Adoption of Electric Vehicles in India: The Moderating Role of Government Policies and Employment Status

Swati Sengar, Balgopal Singh 1-14

Adoption of Mobile Shopping Apps and Consumer Purchase Intentions: UTAUT 2 Framework for Marketing Communication in the UAE Retail Market

Ruchi Maheshwari Bangur, Riktesh Srivastava 15-23

Revisiting Masstige Value as a Measure of Consumer Based Brand Equity of Prestigious Mass Brands

Balgopal Singh, Kamal Jaiswal 24-40

The Impact of User-Generated Content on Brand Perception in Food Delivery Services

Lingam Sampath 41-46

Sitelinks

Journal Type

Journal Subject

Contact

E-598, Ground Floor, Palam Extension
Near Ramphal chowk, Sector-7, Dwarka
New Delhi - 110077

011-47044510; 011-49075396
+91-9899775880; +91-9212715375
info@publishingindia.com

Refund policy | Privacy policy | Copyright Information | Contact Us | Feedback © Publishingindia.com, All rights reserved