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International Journal of Marketing and Business Communication

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Volume : 1 Issue : Issue 4
Published : 2012

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Articles

An Exploratory Study of Luxury Consumption in Korea: Implications for International Marketers and Advertisers

Min-Woo Kwon, Jonghyuk Lee, Yongjun Sung, Dave Wilcox | 1-12

CSR Communication through Annual Reports: To Whom, How Much and Why?

Ruchi Tewari | 13-24

Analyzing Computer Mediated Buyer-Seller Negotiations: An Application of Social Presence Theory

Guang Yang | 25-34

Consumer Awareness and Perception Towards Green Products: A Study of Youngsters in India

Sanjeev Kumar, Radha Garg, Anita Makkar | 35-43

Flexible Interest Rate Grid for Transparent Credit Approval Process – A Study Based on Customers Perspective

Baba Gnanakumar Perpetran | 44-52

Balancing Diversity Among Indian Life Insurers Looking Back and Looking Ahead

Sangeetha Natarajan, S. Porkodi, S. Poornima | 53-63

Behavioural Analysis of Individual Investors Towards Selection of Mutual Fund Schemes: An Empirical Study

Neelam Jain, Sugandh Rawal | 64-71

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