International Journal of Marketing & Business Communication (IJMBC) tends to develop, promote, coordinate and disseminate the original developments and practices within the field area of marketing, business communication & related subject areas. Journal aims to help professionals working in the field, academicians and policy-makers to contribute, to disseminate research, and to learn from each other's work. Journal covers all niche segments relating to the Marketing.

Key Areas / Scope of Journal

Although the possible set of topics for the journal is large and we encourage submission on any area within the scope of Marketing and Business Communication, the following sub-areas are particularly suitable (but not exhaustive):

1. Marketing & Planning

2. Marketing needs & finance

3. Accounting & marketing

4. Entrepreneurship marketing

5. Organisation behaviour and marketing

6. Policy, Pricing and marketing

7. Corporate communications

8. Communication strategies

9. Marketing philosophy in corporate management

10. Benchmarking marketing

11. Marketing Strategy

12. Workforce communications

13. Corporate social responsibility

14. Marketing information systems

15. International strategies

16. Strategic and marketing plans

17. Planning & communication process

18. Development of business communication process

19. Relationship Marketing

20. Marketing and Corporate innovation restructuring

21. Government policy and marketing

22. Venture capital and marketing

23. EIS and marketing

24. Business ethics and marketing

25. Consumer behaviour and marketing

26. Public relations & affairs

27. Investor relations

28. Environmental and community relations

29. Internet communication

30. Business communications through marketing mix elements

31. Customer relations

32. Corporate brand management