International Journal of Marketing and Business Communication

Volume : 12 Issue : Issue 3
Published : 2023
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Articles
AI-Based Predictive Analytics for Optimising Visual Merchandising Layouts in Retail Stores: A Theoretical Framework
Jayadatta S. | 1-12
A Review of the Effect of Mobile Marketing on Youngsters
Pranjal Nitin Zoman, Gargi Narendra Mandavgane, Lakshmi Balabadrapatruni | 13-22
Evaluating Relationship Marketing and Marketing Orientation on Business Efficacy of Banks: A Descriptive Approach
Romesh Kr. Gupta, Vipul Chalotra | 23-31
A Case Study on Sustainable Business Trend of Temi Tea Estate in Sikkim
Ananda Das Gupta | 32-37
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