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International Journal of Marketing and Business Communication

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Volume : 13 Issue : Issue 3
Published : 2024

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Articles

Perceived Value and Customer Adoption of Electric Vehicles in India: The Moderating Role of Government Policies and Employment Status

Swati Sengar, Balgopal Singh | 1-14

Adoption of Mobile Shopping Apps and Consumer Purchase Intentions: UTAUT 2 Framework for Marketing Communication in the UAE Retail Market

Ruchi Maheshwari Bangur, Riktesh Srivastava | 15-23

Revisiting Masstige Value as a Measure of Consumer Based Brand Equity of Prestigious Mass Brands

Balgopal Singh, Kamal Jaiswal | 24-40

The Impact of User-Generated Content on Brand Perception in Food Delivery Services

Lingam Sampath | 41-46

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