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International Journal of Marketing and Business Communication

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Volume : 14 Issue : Issue 1
Published : 2025

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Articles

The Impact of Packaging Type and Mood on Impulse Buying and Customer Satisfaction: A Moderated Mediation Analysis

Andinet Worku Gebreselassie | 1-14

Determining Interconnecting Role of Social Media Marketing Strategies: A Young Population Study

Partha Naskar, Biki Digar, Samadrita Ghosh, Pitu Kundu | 15-30

The Influence of Consumer Attitude on Purchasing Behaviour Towards the Premium Fashion Apparel in Gujarat: The Moderating Effect of Sustainability - A Quantitative Study

Chandani Thakur, Prateek Kanchan | 31-52

Unlocking App Appeal: A Consumer-Centric Exploration of App Store Optimisation and Social Media Ad Influences on Game App Downloads

Sruthiya V. N., Aleena Elizebath John | 53-60

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