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International Journal of Marketing and Business Communication

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Volume : 2 Issue : Issue 1
Published : 2013

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Articles

Exploring the Impact of Single Celebrity Vs Multiple Celebrity Endorsement on Consumers Brand Choice Behavior

Jayswal Rachita M, B. K. Nirmal, Panchal Priya K | 1-9

Marketing for Sustainable Development

Rexona Yesmin | 10-22

The Role of Extrinsic Attributes on Product Performance: Perspective of Bangladesh

Enayet Hossain, Sanjay J. Bhayani | 23-38

Ensuring Sustainability of Self-Help Groups through Effective Marketing Strategies: An Empirical Study

Samirendra Nath Dhar, Soumitra Sarkar | 39-48

Innovative Marketing Means: Inclusion of Artisan Cooperatives in State Policies

Vanaja Menon Vadakepat | 49-57

Antecedents of Customer Satisfaction for Users of Post-Paid Mobile Services in Indore Region

Prerna Kumar, Shailendra Paul Singh | 58-64

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