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International Journal of Marketing and Business Communication

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Volume : 4 Issue : Issue 2
Published : 2015

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Articles

Reflection of Attention to the Social Comparison Information (ATSCI) Consumption Habit on Facebook (FB) Status Updates: An Empirical Investigation in Rural India

Manish Das | 1-8

Emotional Determinants of Retail Customer Experience

Shilpa Bagdare | 9-16

Mobile Advertising Effectiveness on Gen Ys Attitude and Purchase Intentions

Jay Prakash Trivedi | 17-30

Advertisements of Soft Drinks Brands- Impact on Telangana Soft Drink Consumers Preferences

Ramesh Babu Kakumanu | 31-39

Impact of Host Country Culture on Glocalisation of Corporate Websites

Purva Kansal | 40-52

Understanding Physicians Internet Adoption Pattern: A Hybrid Approach for Pharmaceutical Marketing

Avadhut Patwardhan, Neeraj Pandey, S. M. Dhume | 53-69

Articles Journal Info Editorial Board Guidelines Pricing Info Peer Review & Publication Policy Submit Manuscript

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