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International Journal of Marketing and Business Communication

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Volume : 4 Issue : Issue 3
Published : 2015

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Articles

Role of Personality in Response to Fear Appeal Advertisements on Oral Hygiene

S. Ajit, V. Joseph Paul Raj | 1-8

Assessment of Regulatory Norms in Retail Marketing

Bodh Raj Sharma | 9-12

The Impact of Technology based Self Service Banking Service Quality on Customer Loyalty

Rajiv Sindwani, Manisha Goel | 13-22

The Effect of Review Characteristics on Website Diagnosticity: A Conceptual Framework

Amar Raju G. | 23-27

Gender Difference in Consumer Perception towards Online Viral Marketing Communication

Sharda Jai Haryani, Bharti Bharat Motwani | 28-37

Impact of Sustainability Reporting on Firm Performance of Companies in India

Priyanka Garg | 38-45

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