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International Journal of Marketing and Business Communication

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Volume : 5 Issue : Issue 2
Published : 2016
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Articles
Exploring Service Quality Perceptions of Online Shoppers: Evidence from India
Vibhava Srivastava | 01-05

A Study on the Role of Materialism in Triggering Conspicuous Consumption among Emigrants from Kerala
Daly Paulose | 06-19

Reciprocal Effects of Brand Extension on Brand Equity: A Literature Review
Richa Joshi, Rajan Yadav | 20-28

Self-Image Congruence of Motorcycle Brands - A Correspondence Analysis Purview
Pranav M. Sol, Hareesh N. Ramanathan | 29-36

A Study on the Impact of Visual Merchandising on Impulse Purchase in Apparel Retail Stores
Mihir Dash, Akshaya L. | 37-44
Articles Journal Info Editorial Board Guidelines Pricing Info Peer Review & Publication Policy Submit Manuscript
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