International Journal of Marketing and Business Communication

Volume : 7 Issue : Issue 4
Published : 2018
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Articles
Devastating the Quality Time of TV Viewers by Encroachments of TV Advertisements in India
Muthusamy Sabesh Manikandan, Ganesan Thangadurai, R. Manohar | 1-11
Analyzing the Antecedents and Consequences of Brand Experience: An Exploratory Study in the Case of Consumer Durables in the Indian Context
Mukesh Govind Kharat, Rekha D. Chikhalkar, Manoj Kumar Jha, Manoj Govind Kharat | 12-31
The Integrated Conceptual Framework for Understanding Perceived Brand Equity in Professional Sports Teams
Lysias Tapiwanashe Charumbira | 32-44
Marketing Communications for Sustainable Consumption: A Conceptual Framework
Shilpa Bagdare | 45-49
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