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International Journal of Marketing and Business Communication

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Volume : 8 Issue : Issue 1
Published : 2019

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Articles

Consumer Perceptions of Brand Mention in Magazines by Level of Involvement

Charles J. Quigley, Sharmin Attaran, Elaine M. Notarantonio | 1-14

Attitude Towards Advertisements: An Empirical Study on the Antecedents

Ajit Sadasivan | 15-24

Positioning of Vishal Mega Mart, a Hypermarket and Its Consumer Preferences Through the Implementation of Multi Dimensional Scaling, Factor and Conjoint Analysis w.r.t. Delhi Market

Sougata Banerjee, Mohsin Aziz Baba | 25-37

Navigating Across Cultures: Cultural Competence Challenges for Budding Indian Managers

Medha Bakhshi | 38-46

Using Collaborative Project for Learning Effective Ways of Working Harmoniously with People from Different Cultures

Archana Shrivastava | 47-54

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