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PRIMA: Practices and Research in Marketing

Volume 3 Issue 2

Published: 2013

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Articles

Effect of Brand Trust, Brand Affect and Brand Image on Customer Brand Loyalty and Consumer Brand Extension Attitude in FMCG Sector

Nischay K. Upamannyu, Garima Mathur 1-14

Social Media as a Future Marketing Tool in India: An Overview

Pravin Kuhikar 15-21

B2B Marketing Through Social Media using Web Analytics

Debi Prasad Dash, Alok Sharma 22-34

Social Media Metrics, Tools & Analytics

Omnath Killekar, Hiral Shah, Ashish Kolge 35-47

Book Review: ‘What Works by Hamish McRae

Gauri Joshi 48-49

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