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PRIMA: Practices and Research in Marketing

Volume 5 Issue 1/2

Published: 2014

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Articles

Perception of Passengers about Auto Services in Agartala

Rajat Deb 1-11

Consumers Preference for Buying Home Appliances: An Empirical Study in Selected Outlets of Durg-Bhilai City

Pooja G. Luniya, Manoj Verghese 12-16

Acceptance of Technology based Self Service Banking among Mature Customers

Rajiv Sindwani, Manisha Goel 17-20

An Empirical Study to Assess the Relationship Between Environmental Consciousness and Green Purchasing Decisions Among Youngsters

Meenal Guglani, Tejinderpal Singh 21-29

Unintended Buying and Post-purchase Buyers Remorse: A Study of Consumer Perceptions

Prabhjot Kaur 30-36

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