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PRIMA: Practices and Research in Marketing

Volume 1 Issue 2

Published: 2011
Locked Subscribed Available for All

Articles

Consumer Engagement - The Experiential Way

Devyani Rohatgi   3-7

Critical Success Factors For Experiential Marketing: Evidences From The Indian Hospitality Industry

Mr. Samrat Dasgupta, Mr. Saranjit Gupta   8-19

Integrated Outdoor Advertising Solution

Mr. Kiran Sundaram, Mr. Sudeep Chatterjee   20-26

Indian Consumers and Experiential Marketing - The Retail Way

Sukirti Pandey, Priyanka Darji   27-32

Relevance Of Inter-sectoral Breakthrough Marketing Strategies In The Indian Paint Industry

Prof. V.B. Khanapuri, Nikhil Sen Nair, Richa Kulkarni, Rucha Sankhe   33-40

The Role Of Technology In Consumer Engagement Management

Malhar H. Shah   41-45

Achieving sense of freedom by brands

Ankita Derasaria, Gaurav Kumar   46-50

Scope of Interactive 3D modelling technology for greater consumer engagement in India, through Experiential Marketing.

Nikitha Gorur, Sayantani Choudhuri   51-56

Measurement of ROI in Experiential Consumer Engagement

Debayan Roy, Sandeep Duvvuru   57-60

Book Review

Prof. Pratima Sheorey   61

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